Welcome to Crystal Media, owned and operated by Retail Social Media Expert Crystal Vilkaitis. We teach social media to independent retailers; helping them save time, gain confidence and increase local exposure, foot traffic and sales.

- Work EXCLUSIVELY with retailers
- Empower through education, teaching the why and the how
- Save you time - everything you need to know is in one place

We've worked with 1,000's of retailers to truly understand what they want and need, and we've created resources to help them reach their goals, including:

  • Social Edge, a training membership website offering ongoing social media education, support and accountability. 
  • Courses, empowering retailers through education on specific topics like Facebook and Instagram Ads, Social Media Strategy and more. 
  • Webinars to teach retailers from the comfort of their home or office
  • In-person seminars that Crystal gives across the globe

We're happy to help retailers succeed. We consider their success, our success.

Are you ready to succeed with Crystal Media?


Social Edge will teach you how to effectively market your store using social media, email & mobile marketing through online training courses you can watch at your own pace. We'll also train your staff so you don't have to, and provide them with the tools to be successful with your social media marketing.


Our training courses are a great way for you to go deep on a specific topic like Facebook and Instagram Ads, or setting up your social media strategy. We offer several courses, so be sure to check out what's available today by clicking the Learn More button below.


Crystal Vilkaitis can share her social media, email and mobile marketing content at your next event. Her presentations are customized making them not only relevant but also relatable. Crystal has been told by several attendees that her social media seminars are engaging, and the best they've ever heard. Attendees walk away learning something new, feeling inspired and with an action plan of what to do next. 


For more than five years, Crystal Vilkaitis has been the #1 social media teacher in the retail industry. She launched Crystal Media in 2012 and has built a team dedicated to retailers and their needs.

We're dedicated to helping retailers market their stores (while having fun) using social media, email and mobile marketing. We offer social media training courses within our membership site Social Edge, management and optimization of your local business listings and so much more.