Welcome to Crystal Media, owned and operated by Retail Social Media Expert Crystal Vilkaitis. We teach social media to independent retailers; helping them save time, gain confidence and increase local exposure, foot traffic and sales. We've worked with 1,000's of retailers to truly understand what they want and need, and we've created resources to help them reach their goals, including:

  • Social Edge, a training website that teaches retailers how to successfully market using social media
  • Get Listed, a service where we manage and optimize online listing for better search ranking and to help local businesses stand out
  • Webinars to teach retailers from the comfort of their home or office
  • In-person seminars that Crystal gives across the globe

We're happy to help retailers succeed. We consider their success, our success.

Are you ready to succeed with Crystal Media?


Social Edge will teach you how to effectively market your store using social media, email & mobile marketing through online training courses you can watch at your own pace. We'll also train your staff so you don't have to, and provide them with the tools to be successful with your social media marketing.


Your online listings are one of your most important tools and allies in drumming up new business and getting found online. Let Crystal Media claim, manage and optimize your local listings. When consumer search for the products you sell online, how are you showing up? We can make sure you stand out from the competition by updating your listings every month for you. There are more than 50 local listings websites, are you accurately being represented on these sites?


Crystal Vilkaitis can share her social media, email and mobile marketing content at your next event. Her presentations are customized making them not only relevant but also relatable. Crystal has been told by several attendees that her social media seminars are engaging, and the best they've ever heard. Attendees walk away learning something new, feeling inspired and with an action plan of what to do next. 


For more than five years, Crystal Vilkaitis has been the #1 social media teacher in the retail industry. She launched Crystal Media in 2012 and has built a team dedicated to retailers and their needs.

We're dedicated to helping retailers market their stores (while having fun) using social media, email and mobile marketing. We offer social media training courses within our membership site Social Edge, management and optimization of your local business listings and so much more.