I'm the go to source for social media marketing in the retail industry, having spoken to thousands of retailers on making the most of their social media, email and mobile marketing. My passion is helping indie retailers stay in business and compete (and beat!) big boxes and eCommerce stores. Click below to learn more.
Social Edge will teach you how to effectively market your store using social media, email & mobile marketing through online training courses you can watch at your own pace. We'll also train your staff so you don't have to, and provide them with the tools to be successful with your social media marketing.
Our training courses are a great way for you to go deep on specific topics like Facebook, Instagram, setting up a social media strategy, Social Media for beginners, and more. We offer signature training courses which can be found on SocialEdgeTraining.com.
Crystal Vilkaitis can share her social media content at your next event. Her presentations are customized making them not only relevant but also relatable. Crystal has been told by many attendees that her social media seminars are engaging, and the best they've ever heard. Attendees walk away learning something new, feeling inspired and re-engerized about their social media.
Crystal Media Live is a live-streaming show teaching retailers how to use social media. It steams every Monday at 10 a.m. PST; 1 p.m. EST. Join Crystal live on Monday's on the Crystal Media Facebook page here.
ABOUT CRYSTAL MEDIA
For more than five years, Crystal Vilkaitis has been the #1 social media teacher in the retail industry. She launched Crystal Media in 2012 and has built a team dedicated to retailers and their needs.
We're dedicated to helping retailers market their stores (while having fun) using social media, email and mobile marketing. We offer social media training courses within our membership site Social Edge, management and optimization of your local business listings and so much more.
WHAT CLIENTS ARE SAYING
“In two months of being a Social Edge member, sales are up 15% and 31% over last year, my average transaction has increased by 11% and our average customers per day has increased by 8%. What did I do different? Social Media is it! Oh, and I also cut my regular advertising that I do on the radio by $1000 in April. I have Crystal Media to thank for it! “
Michelle, Owner - The Pet Authority/Ranch and Pet Supply
“We’ve increased our business by 100% for two consecutive years and are trending that way again in 2016. Social Media plays a big part of this. The vast majority of customer retention and participation in in-store events I can attribute to social media. To date, we’ve had 2500 workshop participants. Customers “check in” and review us weekly on social media. Social Edge has given me the tools and know-how to grow my business using social media.”
Frank, Anna’s Flowers
"I always marvel at how Crystal can talk about technology and still sound “cool”, fun and accessible! I had one of my sales reps texting me during her webinar presentation saying “She’s AWESOME!” She is the PERFECT fit to talk to retailers and sales reps!”
Jessica Whitehead, National Sales Manager – Paddywax Candles
“I’ve heard Crystal speak several times and I’m always impressed at her knowledge and passion and always enjoy her presentations; I learn so much from them. She presents social media in a way that is engaging and easy to understand and does a great job of customizing her presentations to fit the audience’s needs. She’s without a doubt the best speaker I’ve heard on this topic.”
Beatriz Ball, Owner – Beatriz Ball Collection
"When looking for advice on social media – look no farther than Crystal Vilkaitis. Whether you’re a social media novice or you’ve been marketing your business on Facebook and Twitter for years, her seminars are full of easy to implement ideas that will get you more followers and in turn more money! Thank you, Crystal!”
Mandy Becker, Owner - Swagger Gifts
"I've taken some of your tips from Social Edge, and have started playing with my Facebook posts and I'm very pleased with the results!
My store’s “likes” have increased significantly...exceeding some of my competition! I have seen customer traffic as a result.
I am pleased that I have registered for Social Edge. Your company provides a concise and valuable service for small business owners... thank you!"
“Crystal is energetic and her seminars are always interesting as well as informative. Her presentations are very understandable, with timely information and suggestions that are easy to implement. Crystal is my social media guru!”
Kym Priest, Manager – Mercy Gift Shop
"Thank you for offering Social Edge, there is nothing else out there like it! I love how you add fresh content, it's not like I just 'bought' something and that's it, done. I also appreciate that you are speaking and teaching directly to retailers. You have made a positive difference in my business, and I am no longer guessing at what to do on social media, thank you."
Social Edge Member
“Social Edge has helped considerably with marketing our Austin, TX jewelry store. In this brief time we have gone from very little marketing to an amazing array of strategies. The online tutorials are available for easy access and Crystal is very fastidious in answering online questions. She is a young professional who “gets” the future social media world and we give her an A+ for her knowledge and professionalism. Thanks Crystal!”
Tamara & Brian Hoover, Owners - Avant-Garde Jewelers
“Thank you for being a part of our event, I’m sure glad we found you. We recently compiled feedback from our dealer survey and your seminars were ranked the highest. Thank you again for contributing to the success of our event.”
Joe Knutson, President – P. Graham Dunn
“Crystal Vilkaitis has been the speaker/facilitator for multiple customer seminars hosted by Midwest-CBK. Topics have included ways to use Social Media to increase traffic flow to your store, increasing sales by utilizing Facebook and email campaigns, and ways for retailers to partner with vendors by creating an entire virtual store. Her background and expertise in all social media avenues would be an asset to any organization.”
Michelle Swearengin, National Sales Trainer - Midwest-CBK & Colonial Candle
“I attended Crystal’s Facebook seminar at the Dallas Market. I used her suggestions about creating ads on Facebook. In just 48 hours we have already gained about 65 new likes on our page and have kept our ad budget low. Thanks, Crystal!”
Karen Distefano, Owner - Keepsake Candles
"I am encouraged by your encouragement! I appreciate your advice and thank you for all of your help. You’re an awesome coach!”
Kathy Rauch, Owner - A Harvest of Health Nutrition & Wellness Center.
“Crystal hosted a seminar for Ideation members about social media and how to use it effectively for their business at AmericasMart in Atlanta. Crystal was a wonderful public speaker who engaged our members and kept her presentation informative and fun. Based on our interactions, it is clear that Crystal is an expert in the field and I would reach out to her in a heartbeat if I needed assistance. If you’re at an event that has Crystal as a speaker, it is in your best interest to attend.”
Dane Jackson, Internet Marketer – Ideation Gifts
“Crystal’s knowledge of social media is current and extensive. Her presentation was well rounded and spoke to the full audience of users whether new or mature to the social media world.”
Mindy Lowack, Director of Leasing – Dallas Market Center
“I’m so relieved to have Crystal Media managing my social media. I don’t have to worry about posting online or making sure I understand the tools. I like the creative ideas they come up for my store, and I’ve had compliments from other local business owners who like what they post for me. As the owner of two stores, I can say this is a great choice for small retailers.”
A Liengboonlertchia, Owner, Simplicity Décor/Simplicity ABC
"Thanks to Social Edge, I never have to worry about being out of the loop on the latest social media trends. I rely on social media for a big part of my marketing, so this helps me to sleep better at night."
Social Edge Member
"We've had many successes with items we've implemented from Social Edge as well as just boosting my confidence with education! I actually feel like I know what I'm doing!!! Thanks for that, Crystal."
Social Edge Member