Last week, we went over who should manage your social media (Hint: It's not the owner).
But for many retailers, hiring a social media manager just isn't an option at the moment. It may be because of budget issues, their social media not being where it needs to be or staffing problems.
Don't worry, retailers who are doing it all! We have some tips for you, as well.
Catch the full episode below.
Be sure to catch new episodes every Monday at 10 a.m. PST on our Facebook Page. Replays will be available on the blog each week.