Are you using Pinterest personally or for your store? If you aren't using Pinterest to market your business yet, especially if you sell online, here's a few stats to help you see the power in Pinterest as a retailer.
- Pinterest shoppers are spending between $140-$180 per order compared with consistent $80 and $60 order for Facebook and Twitter shoppers
- U.S. consumers who use Pinterest follow an average of 9.3 retailers on the site
- Pinterest accounts for 25 percent of retail referral traffic.
If you are using Pinterest for your store, first we need to make sure you're using a business account. To check, log in to Pinterest and go to business.pinterest.com.
From this screen you can click the blue text that says, "Convert here." If you're taken to a screen that asks you to select your business type and fill out a form, that means you're using Pinterest under a personal account.
If after clicking "Convert here" you were automatically taken to the Pinterest home screen, then you're already using Pinterest as a business.
Today it's hard to see which type of account you have because they look the exact same, however last week Pinterest announced they're testing a paid advertising platform where marketers can pay for more exposure for a pin.
With that being said, I strongly encourage any business who is using Pinterest to use a business account so they'll be able to use the business features Pinterest will be rolling out in the future.
Now, here are three ways to enhance your Pinterest Profile:
1. Descriptions: Make sure every Pinterest board and every Pin includes a keyword rich description. By optimizing your descriptions you have a better chance of being found when people are searching on engines like Google, or by using the Pinterest search bar.
2. Price: Always include the price on pins of products you sell in your store/on your website. By including the price your pin will automatically be added to the 'Gifts' section on Pinterest.
3. URL: When pinning products and/or blog posts, even if you are pinning pictures or videos directly from your website, always include the direct URL of the product page or blog post within the description of the pin. If you do not sell online, you can include a link to your static website or Facebook page. Not every user clicks on the Pin itself to be taken to your website or blog but by including the URL in the description you have a better chance of getting more visits to your website.
If you're on Pinterest, you can follow me here.