You DON'T have a lot of time during the holidays. You're worrying about merchandise, displays, traditional marketing, employee relations... not to mention your life outside of the store! But chances are, you DO have five minutes to spare. Here are five things that you can accomplish in five minutes that can get you better results during the holiday season.
1. Run an Ad
Ads can be SO beneficial for your business, and they really don't take much time to create! We recommend doing what we call a "Most Recent" ad, where you regularly advertise your newest post so that you're always putting out fresh content. We give you EACH step you need to create this ad inside of Social Edge.
2. Create an Event Page
Many, if not most of the stores we work with have some sort of event during the holidays. But many of them completely forget to create an event page! Event pages are great because:
- They keep all of the event information on one page. This comes in handy when you need to make changes to the event or add important updates.
- They are a great place to put teaser photos and videos.
- You can advertise your event page to get more people to attend! Run an ad to people who already like your page and users in your area.
- They help you actively track how many people will be attending your event.
3. Schedule Your Posts
Use Facebook's scheduling feature and a third-party app like Hootsuite to schedule on Twitter and other sites. By taking some time to schedule, you save yourself a LOT of time later trying to come up with something to say!
4. Double Check Your Store Info
It seems like one of the most simple things on this list, but it is one of the most overlooked things in retailers' social media strategy. Go through your social profiles and make sure your website (if applicable), phone number, address and email address are ALL listed. Do you have extended hours during the holidays? Be sure to list them. Are you closed additional days around the holidays? Don't leave customers in the dark! This is also a good time to make sure that your About or Story section includes the keywords you need it to, including consumer-known brands.
You can also check if your hours, contact information, etc. are correct on your online listings by scanning your business with Get Listed.
5. Snap Photos of Your Holiday Best-Sellers
Walk around your store and snap a photo of each item your store that is a best-seller/anything you think would make a great gift. Upload the photos to an album and add rich descriptions, including brand and price. Title your album as a gift guide!
You can get a ton of templates like the ones above, PLUS post ideas and training videos inside the Holiday Marketing Bundle, inside of Social Edge. Click here to learn more about the Holiday Marketing Bundle.