Are you one of 450 million who use Gmail? Do you have an email database of your customer's addresses? If you're not familiar with Gmail's "new" inbox filtering system then pay close attention, because your emails might be filtered away into a Promotions section that your customers rarely, if ever, check. Earlier this summer Google released a new system that automatically filters incoming emails into several different “tabs” of a person’s inbox. Anything that looks like a marketing email to Google’s algorithms ends up in the “Promotions” tab.
Email service providers like MailChimp are seeing open rates of their customers drop since the switch, and email marketers are saying email has become less effective for those marketing to Gmail accounts.
If you use Gmail, please follow along with the steps below to understand how you can ensure you yourself are seeing the emails you want to see - like one's from Crystal Media!
If you use email to market your store (I still strongly suggest you do) I'd create an email, blog post, Facebook post, etc., to educate your audience on Gmail's filtering system and help them move your emails to their Primary tab.
For your first time logging into Gmail since the switch, you would have see this message:
And then you'd see this message introducing you to the new inbox:
If you use Gmail and haven't clicked on the Promotions tab, I strongly suggest you go there and search through all the emails being pulled into this folder. There might be communications from businesses you want to ensure you see each day/week/month, so make sure you move those to the Primary box. Below shows you how to move emails in the Promotions tab to the Primary tab. *Note* Tell your customers to do this same thing with your emails to them!
To make sure you're getting Crystal Media emails, and emails from other companies, scroll through the Promotions tab to find the company you'd like to get emails from and select that email as see below:
If you use Gmail, find emails from Crystal Media, select them and drag them to the Primary tab, like below:
Finally, after moving the message you'll see a questions box that asks if you want to do this for all future messages from Crystal Media, so say 'Yes!'
That's it! It's very easy to move messages, but the key is educating your customers to ensure they see your email messages and so they're not hiding in the Promotions tab.
If you use Gmail, what do you think of the new email filters? Love it? Hate it? Love it personally but hate it for your business? Leave your answer below in a comment.