You're the store owner, buyer, manager, janitor, accountant... that's a lot of hats to wear on one head! As a retail store owner, you shouldn't have to add the task of managing your social media to your long to-do list.
The latest episode of Crystal Media Live goes over WHY you shouldn't be managing, who SHOULD be and what to do if you're not quite ready to hire someone to take over the job.
Be sure to catch new episodes every Monday at 10 a.m. PST on our Facebook Page. Replays will be available on the blog each week.