The Key Pillars of the Social Selling Mindset

In November we're releasing one of our most exciting products to-date, which will be available to Social Edge members only. One that gives retailers more time, and empowers both them and their social media managers to feel more confident and see better results on social media.

It's called Social to Sale, and it's a the exact 7-step implementation process that Crystal has taught retailers to boost sales and drive traffic to their store.

One of the most important strategies we teach in Social to Sale is the Social Selling Mindset - the mindset that retailers need in order to succeed on social media. Below you'll find a few of the key pillars the Social Selling Mindset is built on.

How do you measure up to these pillars? Do you have the Social Selling Mindset? Does your staff? How can you improve? Let us know in a comment below!


A positive attitude is the key to getting ANYTHING done correctly, and social media is no exception. If you think you can succeed, you will. If you think you can't... you won't. Helping retailers get into the right mindset is the first step to helping them reach sales goals and drive more traffic. But getting in the right attitude has nothing to do with cheesy inspirational quotes and pep talks. Instead, we help you find focus and clarity while using the personality traits you already possess to improve your business.


The next pillar forces you to sit down and learn something. But don't worry! Learning how to boost sales is clear and fun with Crystal Media, as long as you are motivated enough to invest in yourself, your employees, and your business. Something to remember about this pillar is that EVERYONE, from a complete newbie to a long-time pro, always has something new to learn about the ever-changing world of social media. 


You never know until you try. So many retailers undervalue the experimentation process - where you try new things and face the possibility of making a mistake. But it's within THIS pillar that you often learn the most. Taking the steps and strategies we teach you and putting your own spin on it is truly where the magic happens in your business. As the saying goes, "He who never made a mistake, never made a discovery."


It's easy to get swept up in a program or course that looks and sounds exciting... and then lose motivation when the time to be consistent. The Social Selling Mindset focuses not only on finding the right attitude for success, but on keeping your motivation to impress yourself (or if you're a social media manager, your store owner), month after month. We make it as easy as possible to learn and implement, and in return, we ask that you leave your fear of commitment at the door! You must be willing to commit to your social media through learning how to successfully use it for your business, by being consistent with your posting strategy, campaigns and ads, and continually tracking and measuring your responses.


Confident social media managers get results. And as a store owner, confidence in your products, your salespeople, your customer service AND your social media manager ALL help you feel more at ease with how your marketing and business are being handled. Confidence is key, which is why it's a key component in the Social Selling Mindset. 

Want to learn more about the Social Selling Mindset and all of the other information, tools, and resources you'll get with Social to Sale? 

Click here to learn more about Social to Sale, and email [email protected] if you have any questions. This program will be available to Social Edge members only, and will be live in November 2016.