Every retail store is unique. What may be a slow season for one store may be a busy season for another. But EVERY store experiences ebbs and flows when it comes to foot traffic. And that's why we want to change how you think about slow days.
Slow days aren't obstructions to your goals. They are opportunities to get ahead.
Here are the top three things that you can do to help yourself during slow days:
Perfect Your Photos
You're a retailer, not a photographer. But that doesn't mean that you can't develop your skills. A slow day is the perfect time to look at the photos you already have and learn new tricks to make your photos better in the future.
First, look at the photos you already have on your profile. Could you use a new profile or header photo? Did you share photos of the newest arrivals in the store? Is there a photo of the outside of your store? Think about what customers would like to see and spend the day taking shots that you can share one-by-one over the next few weeks.
Next, check out this Crystal Media blog post from October 2015. It covers filters, tools, and anything else you might need to do basic edits on your photos. If you're a Social Edge member, you can also check out video #2 of the Instagram Ads Mini Course for additional tips.
Make a Plan
If we asked you, "What are your goals for your business in the next year?" would you be able to answer it? It's been proven that one of the most important steps to reaching your goals is setting them in the first place.
On a slow day, you can sit back and look at the big picture. What are your major goals for this year? What are the smaller tasks you need to get done in order to accomplish them? By breaking down your to-do list into little chunks, it makes the whole thing easier to digest.
Stock Up on Social
Retailers are always telling us that they don't have time to write and schedule social posts ahead of time. But an unexpected slow day can be just the break you need to sit down and plan out your posts for the next month.
You can use a plain calendar template, or a spreadsheet with each day of the month written. Decide how often you are going to post, write down important holidays, sales, or promotions, and decide if you want the month or specific weeks to have a theme (like summer vacation, back to school, etc.) Have a column for the date, post, links, any special events you need to remember, which platform it will be on, and if it was scheduled.
You can crank out an entire month's worth of content in just an hour or two in order to drive more traffic to your store.
Leave a comment and let us know when you see slower days in your store! For more info on joining Social Edge, visit socialedge.co.