Are you using Google Analytics to track your web traffic? I sure hope you are! Whether you sell online or have an informational website, it's important to track where your traffic is coming from, to know if your online efforts are working or not.
Online marketing efforts like social media marketing (if you use Facebook to market, you should see Facebook within the top 10 if not top 5 referring sites to your website!), search engine optimization (SEO) and email marketing.
This video is an overview of what Google Analytics is, what type of information you can gather, and how to use it from an online marketer's perspective.
If you're a Social Edge member be sure to log in to see the video tutorial I recorded just for you, showing you around Crystal Media's Google Analytics.