Most of the major social media sites have rolled out versions of their products specifically for businesses, and now you can add Instagram to the list!
Users who have created Instagram profiles for their business have long been asking for more features - mainly an analytics dashboard. Business profiles deliver that as well as the ability to promote/boost posts right from Instagram. This makes sense, as Instagram is owned by advertising powerhouse Facebook.
The analytics dashboard, which is called Insights, shows you the best time to post, your following over time, when your customers are online, and specific information about your posts and how many people engaged with them. The ad platform allows for the same kind of detailed targeting as Facebook, with an extra perk. Instagram has a feature where they suggest a target area for you. We feel like Facebook will follow with this feature soon, and we also wonder how long it will take before advertising becomes as necessary on Instagram for businesses as it is on Facebook.
The new business pages also allow you to choose your preferred contact method.
Our first tip for success with Instagram for business? Switching over your profile. So, how do you switch from a personal profile to a business profile? Instagram may prompt you to switch on its own.
If not, simply go to Settings and click "Switch to Business Profile."
It's that simple, but it could have a big impact for your business in terms of tracking and analytics.
Our second tip? Really focus on using hashtags that will get your posts seen. At Crystal Media, we use a great apps to find hashtags called LetsTag. You simply type in a hashtag you know fits your business, like #retail, and the app brings up related tags that you can use to build a list and then copy over to Instagram. The LetsTag app is for Android devices, but Tagomatic is a similar app for i0S devices.
Once you've moved over your profile, let us know! Share your Instagram URL or Username in the comments of this blog post, we'd love to follow you! You can follow us, we're @HeyCrystalMedia.