Crystal Media Live Episode 8: Signature Events

This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money.

Most independent retailers we've talked to have seen great success from hosting in-store events. Yes, they require more work and more time but putting in that little bit of extra effort can go a long way.


Hosting in-store events helps you connect with customers, both old and new, and is a great way to build recognition in your local area. Events can play a part in how you create a fun and unique customer experience (this should ALWAYS be top of mind!) that your customers will always remember.

In this week's episode, we share some ways to add an extra touch to your events to stand out and be memorable, as well as a few examples of signature events from other retailers. 

What kind of events are you currently doing? Share with us, we'd love to hear all about them!

Watch the full episode below:


Be sure to catch new episodes every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.