Tip of the Week: Cover Images

This week's tip is all about the Facebook Cover Image. Step one, have a cover image! Step two, switch it out at a minimum of once a month, max once a week. Step 3. Keep it relevant and timely and step four, have a call to action like your web address, arrow to an email opt-in box, information about your next in-store event, etc. Below I've added in some cover photos I personally love, that do a great job at promoting their brand and products. Dallas Foodie: Awesome, organized way of showcasing their delicious treats. You can create a collage like this using something like PicMonkey.com or working with a graphic designer.

example of a great facebook cover image

 

Pier 1: Even though it's a big box store, this cover photos is something you can create for your store's page. I love this example because it's timely, showcasing fall products.

example of a great facebook cover image

 

*Social Edge Member* Simplicity Decor: I love how this member retailer takes pictures of merchandise in his store and uses it as the cover image. Great way to pull your store into your Facebook page.

example of a great facebook cover image

 

*Social Edge Member* Mercy Gift Shop: I love how Mercy shows their hospital gift shop as the profile picture and displays the hospital as their cover. Beautiful picture!

example of a great facebook cover image

 

Riffraff: Another timely example with football season officially starting this Sunday. Great job of showcasing their web address in the cover image and their products. Note: products that can be worn should always be displayed on Facebook with someone wearing them and not on a hanger, table, etc.

example of a great facebook cover image

SoulScape: Another easy way to display products. This picture was taken in store and focuses on one message and product.

example of a great facebook cover image