Tip of the Week: LinkedIn Groups

Have you ever tried browsing through LinkedIn groups? They are great because LinkedIn is already a community of professionals, while groups allow them to talk about their niche areas of expertise. They are great places to learn and teach. Plus, for local brick-and-mortar retailers, you might find some active local groups that you can participate in, furthering your exposure online to locals through Linked In. (Note: Linked In is a B2B (business to business) website, so I don’t suggest retailers spend a lot of time marketing here, however it can be a fantastic marketing tool.)