I'm the go to source for social media marketing in the retail industry, having spoken to thousands of retailers on making the most of their social media, email and mobile marketing. My passion is helping indie retailers stay in business and compete (and beat!) big boxes and eCommerce stores. Click below to learn more.


Social Edge will teach you how to effectively market your store using social media, email & mobile marketing through online training courses you can watch at your own pace. We'll also train your staff so you don't have to, and provide them with the tools to be successful with your social media marketing.

Our training courses are a great way for you to go deep on specific topics like Facebook, Instagram, setting up a social media strategy, Social Media for beginners, and more. We offer signature training courses which can be found on

Crystal Vilkaitis can share her social media content at your next event. Her presentations are customized making them not only relevant but also relatable. Crystal has been told by many attendees that her social media seminars are engaging, and the best they've ever heard. Attendees walk away learning something new, feeling inspired and re-engerized about their social media.

Crystal Media Live is a live-streaming show teaching retailers how to use social media. It steams every Monday at 10 a.m. PST; 1 p.m. EST. Join Crystal live on Monday's on the Crystal Media Facebook page here.


For more than five years, Crystal Vilkaitis has been the #1 social media teacher in the retail industry. She launched Crystal Media in 2012 and has built a team dedicated to retailers and their needs.

We're dedicated to helping retailers market their stores (while having fun) using social media, email and mobile marketing. We offer social media training courses within our membership site Social Edge, management and optimization of your local business listings and so much more.